The Fallbrook Farmers Market opened May 26 and is now 4:30 to 8 p.m. every Thursday through Sept. 29.
Last year, Fallbrook Kiwanis assumed ownership of the Fallbrook Farmers’ Market so that it is now a part of our non-profit mission to serve the children of the world and is part of our members’ interests to grow a viable and attractive farmers’ market that serves the needs of our neighborhoods. We’ve conducted a number of surveys and spent months planning new activities to make the market more attractive to guests and to include more educational and outreach programming.
Among the biggest changes this year:
1. Include community outreach every week of the market including partnerships with local schools, YMCA and the Food Bank of Lincoln.
2. Pilot a program that rewards area school children for trying new vegetables by creating incentives for them to buy produce at the farmers’ market.
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3. Continue to provide and promote the SNAP matching program that encourages low-income families to buy fresh fruits and vegetables at our farmers’ market.
4. Identify a theme for each week of the monthly schedule to increase vendor variety and boost attendance.
a. 1st Thursday of each month: Wellness night – support the Food Bank and provide YMCA Youth Sports activities.
b. 2nd Thursday of each month: Sip and Shop – a night for foodies, wine and beer tastings, and extra seating.
c. 3rd Thursday of each month: Family night –kid-friendly music, special vendors and activities
d. 4th Thursday of each month: Artisan night – invite art and craft vendors w/ local school performance groups.
We believe these changes will continue to grow attendance to the market and will make our market unique in its mission to serve the children in the neighborhoods we serve.