H&M, Sweden's second most well-known retailer (after Ikea, of course), announced Friday it will open a store at Lincoln's Gateway Mall.
The international clothing retailer plans to open a 20,000-square-foot store next to Dillard's this fall. The space used to be occupied by three retailers that all closed in January and is being remodeled into one space for H&M.
The retailer is known for selling fashionable clothes at discount prices. The company says it accomplishes that by using in-house design and buying direct in large quantities.
The Gateway store will sell men's, women's, teen and kids clothing as well as accessories, lingerie, maternity and sports apparel.
Jen Morand-Ackerman, Gateway's marketing director, said she's happy to finally have an official announcement about a tenant that had been rumored to be interested in the mall.
People are also reading…
"We're very excited to be getting this tenant," she said.
This will be H&M's second store in Nebraska, and its largest. The chain opened an 18,000-square-foot store at Westroads Mall in Omaha in September.
H&M, or Hennes & Mauritz, has two stores in the Kansas City area, at Country Club Plaza and Oak Park Mall.
Overall, the chain has more than 350 stores in the U.S. and 3,500 total in 55 countries.