Bailey Lauerman has named an Omaha native and University of Nebraska-Lincoln graduate as its new chief executive officer.
The Omaha-based advertising agency, which was founded in Lincoln, announced that Greg Andersen took over the top job this week.
Andersen comes to Bailey Lauerman from RAPP, where he served as president of RAPP US and managing director of RAPP Los Angeles.
Bailey Lauerman said in a news release that Andersen has more than 25 years of experience at top advertising agencies in New York and Los Angeles and has worked with notable brands, including Google, Cadillac, Toyota, Westin Hotels, Axe and Mattel.
"I am truly honored to be joining Bailey Lauerman," Andersen said in the release. "As a proud Nebraska native, I’ve always tracked the agency's success, so to have the opportunity to help build a world-class agency here in my home state is a unique opportunity for me.â€
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Andersen replaces Andy Fletcher, who left the firm in July after a little more than four years as CEO.
Fletcher's departure came just months after an audit found that Bailey Lauerman had overrun contracts with the Nebraska Tourism Commission by $4.4 million while working on the state tourism marketing campaign "Visit Nebraska. Visit Nice."
Company officials said Fletcher's departure had nothing to do with the audit, but they did not say why he left the company.
It was during Fletcher's tenure, in 2013, that Bailey Lauerman shifted its headquarters and most of its employees to Omaha from Lincoln, where it was founded in 1970.